"We've been talking with Shea since she sent me an email back in 2009," remarked C360R Team Principal Karl Thomson. "She's made great progress as a driver since then, and we're really excited to welcome her to our squad as an integral part of our run for the TC championship this year. She first drove one of our cars at St. Petersburg last season and I'm just thrilled to have her with us for the full season."
Holbrook, who last year became the first woman to win a Pirelli World Challenge Touring Car race (at Long Beach, California where she also won the Optima Batteries Best Standing Start award and the Sunoco Hard Charger award), will represent new sponsor TrueCar throughout the year. "For young people, and young women in particular, this opportunity proves that you should never give up on your dreams because you never know what opportunities are just around the corner," said Holbrook. "It's an honor to drive for a team that's won so many championships and has such depth on the technical side, and to represent a sponsor like TrueCar that really understands racing."
The #67 car will enjoy support from Honda Performance Development and will feature TrueCar livery as part of the firm's "Women Empowered" initiative, which is an extension of the company's efforts to help women enjoy the best possible car buying experience. With over 80% of car buying decisions influenced by women - and 50% of all car purchases made by women - this impactful audience is a significant part of the automotive retail landscape which will be marketing through associations like the one with Holbrook.
The Pirelli World Challenge season begins with a double-header race at the St. Petersburg Grand Prix with IndyCar, March 23-25. The event will be televised, taped-delayed, on NBC Sports Network, Sunday, April 8 at 4:30 pm eastern.
Compass360 Racing (C360R) is the motorsports division of Compass360 Brand Architects, a Toronto-based firm offering marketing expertise to clients in diverse industries across North America. The team, with support from Honda Performance Development (HPD), fields front-running Honda Civic Si's in the Pirelli World Challenge Touring Car series, winning the series championship in its first season, 2011. For details visit http://C360R.com.
TrueCar, Inc. has changed how cars are sold by providing a significantly better customer experience -- helping qualified dealer partners gain incremental market share and reduce costs. As a transparent, visual publisher of new car transaction data, TrueCar.com price reports help both dealers and consumers agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally.TrueCar, Inc. is headquartered in Santa Monica, CA and has offices in San Francisco and Austin. Visit http://truecar.com.
PR inquiries should be directed to Karl Thomson. +1.416.465.2299 x21 or email@example.com.